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Individuals who need reasonable accommodations under the Americans with Disabilities Act (ADA) in order to participate in the search process should contact the search chair (if applying for faculty position, please see General Description for contact) or the
Human Resources Office
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DATE:
5/12/2020 |
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JOB TITLE:
Assistant Director of Enrollment Marketing |
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JOB STATUS:
Full time |
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FLSA STATUS:
Exempt |
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WORK LOCATION:
Gacioch Family Center |
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TITLE OF IMMEDIATE SUPERVISOR:
Director of Enrollment Marketing & Advertising |
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DEPARTMENT:
Admissions |
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SECTOR:
Enrollment Management |
SUMMARY:
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The Assistant Director of Enrollment Marketing
will report to the Associate Vice President of Enrollment Marketing, Communications & Operations and produce engaging
content for the university’s websites and social media channels. This will
primarily involve the authoring of articles and student/alumni profiles for website and email distribution.
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ESSENTIAL DUTIES:
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Perform interviews with students, alumni, faculty, staff and administrators to support marketing initiatives; Assist
Associate Vice President of Enrollment Marketing Communications &
Operations with cultivation and execution of targeted student recruitment
marketing plans; Coordinates with faculty and graphic design team the creation
and updating of all (undergraduate and graduate) university academic program
selling sheets, and converts content and infographics for website integration; Develops short- and long-term promotion
strategies; Analyzes and provides
reporting on content performance from customer relationship management system
(e.g., Slate); Formulates marketing copy
for ads, brochures, posters, and website to drive attendance at recruitment
events; Plays lead role in managing and
updating university websites; Tasks may include photography, videography and
administrative duties, as needed; Supervises and mentor graduate assistants; Generates
content for various digital and social media platforms (e.g., website, email,
Facebook, Twitter, Instagram, etc.); Maintains
confidentiality of information (including
but not limited to: student and employee personal information, student grades,
etc.), both during and after their employment with the university. Any
question regarding the confidentiality of material, should be referred to the
supervisor. Any violation shall subject the employee to disciplinary action, up
to and including termination of employment. Performs other duties as assigned. |
GENERAL DESCRIPTION:
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40% Research,
write, proof and coordination of content generation to assist in recruitment of
undergraduate and graduate students; provide photo and video content, if
needed.
30% Manage
and coordinate online marketing content.
10% Attend
meetings and events; 10% Evaluate
marketing initiatives;
10% Provide general
office coordination and record-keeping; |
REQUIRED KNOWLEDGE, SKILLS AND ABILITIES:
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Must be a proven writer with a portfolio
of news and feature articles. The writer must be passionate about accuracy,
detail and making written pieces interesting and informative for a variety of
audiences; Proven skills in producing shareable content; Understand how to
create content for targeted audiences and evaluate its performance; Extensive
knowledge of social media and emerging technologies; Reliable, resourceful,
motivated, detail-oriented and entrepreneurial; Strong project management, organizational,
time management and prioritization skills; Ability to be unfailingly pleasant
and courteous to all NU constituents in a fast paced “newsroom-like”
environment that often demands “juggling” several urgent requests and deadlines
each day; Ability to work independently and collaboratively in a fast-paced
environment; Comfortable learning new digital programs and platforms; Experience with Slate content management system a plus. |
ERGONOMIC REQUIREMENTS:
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The functions of the position usually
performed sitting, but may require some amount of time standing. Some amount of
stooping, kneeling, bending, crouching, lifting, walking, carrying and other
movements may be required. Tasks involving working on a computer keyboard,
computer software applications, and calculator, involve extensive wrist and hand
movements. All individuals are required to be able to perform these movements
without significant risk of injury to themselves or others. |
QUALIFICATION STANDARDS:
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Bachelor’s
degree or higher in communications, marketing, English or a related field is
required; A valid New York State driver’s license is
required that satisfies both University and insurance company underwriting
rules and regulations for driving a motor vehicle.
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Non Discrimination/Equal Employment Opportunity Statement Policy:
NIAGARA UNIVERSITY is an equal opportunity employer. Consistent with our Catholic mission, Niagara University is committed to providing equal employment and educational opportunities and will not discriminate on the basis of race, age, sex (gender), national origin, religious preference, sexual orientation, predisposing genetic characteristic, status as veteran or disability. The following person has been designated to handle inquiries regarding the non-discrimination policies: Ryan Thompson, Esq., Title IX Coordinator, Office for Equity & Inclusion, 716-286-8324, rthompson@niagara.edu, www.niagara.edu/oei, Office Location: O’Shea Hall, B27. For further information on notice of non-discrimination, visit http://wdcrobcolp01.ed.gov/CFAPPS/OCR/contactus.cfm for the address and phone number of the office that serves your area, or call 1-800-421-3481.
Niagara University is an equal opportunity/affirmative action employer. Women and minorities are encouraged to apply. A copy of the Student Right to Know Annual Security Report is available at:
http://www.niagara.edu/safety
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