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Assistant Director of Enrollment Marketing
DATE:   5/12/2020
JOB TITLE:   Assistant Director of Enrollment Marketing
JOB STATUS:   Full time
WORK LOCATION:   Gacioch Family Center
TITLE OF IMMEDIATE SUPERVISOR:   Director of Enrollment Marketing & Advertising
DEPARTMENT:   Admissions
SECTOR:   Enrollment Management


The Assistant Director of Enrollment Marketing will report to the Associate Vice President of Enrollment Marketing, Communications & Operations and produce engaging content for the university’s websites and social media channels. This will primarily involve the authoring of articles and student/alumni profiles for website and email distribution.


Perform interviews with students, alumni, faculty, staff and administrators to support marketing initiatives;  Assist Associate Vice President of Enrollment Marketing Communications & Operations with cultivation and execution of targeted student recruitment marketing plans; Coordinates with faculty and graphic design team the creation and updating of all (undergraduate and graduate) university academic program selling sheets, and converts content and infographics for website integration;  Develops short- and long-term promotion strategies; Analyzes and provides reporting on content performance from customer relationship management system (e.g., Slate);  Formulates marketing copy for ads, brochures, posters, and website to drive attendance at recruitment events;  Plays lead role in managing and updating university websites; Tasks may include photography, videography and administrative duties, as needed; Supervises and mentor graduate assistants; Generates content for various digital and social media platforms (e.g., website, email, Facebook, Twitter, Instagram, etc.);  Maintains confidentiality of information (including but not limited to: student and employee personal information, student grades, etc.), both during and after their employment with the university. Any question regarding the confidentiality of material, should be referred to the supervisor. Any violation shall subject the employee to disciplinary action, up to and including termination of employment. Performs other duties as assigned.  


40%   Research, write, proof and coordination of content generation to assist in recruitment of undergraduate and graduate students; provide photo and video content, if needed.  

30%    Manage and coordinate online marketing content.  

10%    Attend meetings and events;   

10%    Evaluate marketing initiatives;  

10%    Provide  general office coordination and record-keeping;


Must be a proven writer with a portfolio of news and feature articles. The writer must be passionate about accuracy, detail and making written pieces interesting and informative for a variety of audiences; Proven skills in producing shareable content; Understand how to create content for targeted audiences and evaluate its performance; Extensive knowledge of social media and emerging technologies; Reliable, resourceful, motivated, detail-oriented and entrepreneurial; Strong project management, organizational, time management and prioritization skills; Ability to be unfailingly pleasant and courteous to all NU constituents in a fast paced “newsroom-like” environment that often demands “juggling” several urgent requests and deadlines each day; Ability to work independently and collaboratively in a fast-paced environment; Comfortable learning new digital programs and platforms; Experience with Slate content management system a plus.


The functions of the position usually performed sitting, but may require some amount of time standing. Some amount of stooping, kneeling, bending, crouching, lifting, walking, carrying and other movements may be required. Tasks involving working on a computer keyboard, computer software applications, and calculator, involve extensive wrist and hand movements. All individuals are required to be able to perform these movements without significant risk of injury to themselves or others.


Bachelor’s degree or higher in communications, marketing, English or a related field is required;   A valid New York State driver’s license is required that satisfies both University and insurance company underwriting rules and regulations for driving a motor vehicle. 

Non Discrimination/Equal Employment Opportunity Statement Policy:

NIAGARA UNIVERSITY is an equal opportunity employer. Consistent with our Catholic mission, Niagara University is committed to providing equal employment and educational opportunities and will not discriminate on the basis of race, age, sex (gender), national origin, religious preference, sexual orientation, predisposing genetic characteristic, status as veteran or disability. The following person has been designated to handle inquiries regarding the non-discrimination policies: Megan Altman-Cosgrove, Interim Title IX Coordinator, Office for Equity & Inclusion, 716-286-8314, mcosgrove@niagara.edu, www.niagara.edu/oei, Office Location: O’Shea Hall, B27. For further information on notice of non-discrimination, visit http://wdcrobcolp01.ed.gov/CFAPPS/OCR/contactus.cfm for the address and phone number of the office that serves your area, or call 1-800-421-3481.

Niagara University is an equal opportunity/affirmative action employer. Women and minorities are encouraged to apply. A copy of the Student Right to Know Annual Security Report is available at: http://www.niagara.edu/safety
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